Change can be uncomfortable.

When you've spent years building something, every name, logo, and phrase becomes part of its identity. They represent late nights, hard lessons, small wins, and moments that shaped the journey.

For the last several years, you've known us as 97 Appeal.

Today, we're excited to share the next chapter.

97 Appeal is now simply Appeal.

Why the Change?

When I started this brand, the number 97 meant everything to me.

It represented where I came from. My beginnings. My story.

As the brand grew, I began asking myself an important question:

Who is this brand really for?

The answer was never just me.

Every collection, every design, and every message has been created for people who are working toward something bigger than themselves. People overcoming adversity. People chasing dreams. People rebuilding after setbacks. People refusing to let difficult circumstances define them.

I realized something that changed the way I viewed the brand.

The numbers told my story.

The word Appeal tells ours.

Removing the "97" isn't about forgetting where we started. Those humble beginnings will always be part of this brand's foundation. Instead, it's about creating space for everyone to see themselves in the story.

Appeal has always been bigger than one person's journey.

Now, the name reflects that.

A New Motto for a New Chapter

Along with the new name comes a new motto.

For years, we stood behind:

Rise Above.

That message will always hold a special place in our history. It encouraged resilience during difficult moments and reminded us that our circumstances don't have to determine our future.

But as I continued growing, I realized something.

Growth isn't only about rising above life's biggest obstacles.

More often, it's about the quiet decisions no one sees.

Choosing discipline over comfort.

Choosing consistency over excuses.

Choosing progress, even when it's slow.

That's why our new motto is:

Better Than Yesterday.

Those three words capture everything Appeal stands for.

You don't have to become a different person overnight.

You don't have to have everything figured out.

You don't have to move faster than everyone else.

You simply have to become a little better than you were yesterday.

One more rep.

One more chapter.

One more design.

One more application.

One more opportunity to grow.

Small improvements, repeated consistently, create extraordinary lives.

The Mission Hasn't Changed

While our name and motto have evolved, our mission remains the same.

Appeal exists to inspire ordinary people to overcome adversity and pursue lives filled with purpose.

We believe clothing can be more than fabric.

It can be a reminder.

A conversation starter.

A symbol of resilience.

A daily commitment to keep moving forward.

Every collection we release will continue carrying that purpose.

Thank You

None of this would be possible without you.

Whether you've purchased from us, stopped by a pop-up, shared our content, or simply believed in what we're building, you've played a part in this journey.

Thank you for growing with us.

Thank you for believing in the vision.

Thank you for helping shape what Appeal has become.

This isn't the end of a story.

It's the beginning of a bigger one.

Welcome to Appeal.

Let's become Better Than Yesterday, together.